German Shepherd sitting in front of a majestic highlands landscape.

Guide Dogs Innovation Hub

Guide Dogs
Innovation Hub

Transforming lives through innovation

At Guide Dogs, our Fundraising Innovation Team is dedicated to exploring creative solutions that enhance our ability to transform lives.

The challenge we face

We are operating in a fast-changing world. Every day 250 people in the UK are told they're losing their sight, and the cost of delivering our services has increased in recent years. We need to be able to evolve and adapt if we are to continue to deliver the most effective support for those living with sight loss.

Our commitment to innovation

Fundraising Innovation play a key role in finding new ways of raising funds, so Guide Dogs can continue to help more people with sight loss to live their life to the fullest. From delivering training and wellbeing advice to pet dog owners, to hosting gaming and streaming events, our team unlocks new ways to expand our community of supporters.

Read on to find out how you can help fund our vital services and enable us to improve more lives every year.

Transforming lives through innovation

At Guide Dogs, our Fundraising Innovation Team is dedicated to exploring creative solutions that enhance our ability to transform lives.

The challenge we face

Our commitment to innovation

Read on to find out how you can help fund our vital services and enable us to improve more lives every year.

Boop the
Snoot
We are testing contactless donations with a twist! When you tap to donate to Guide Dogs, you are rewarded with a thank you video that includes dogs of all ages, plus a message from people you’re helping to support.
Dog First Aid Training
Join our Dog First Aid Training Workshop and equip yourself with essential skills to respond to emergencies confidently. Plus, you'll get a Royal Canin dog first aid kit mailed directly to your door.
Charity
streams
The Guide Dogs Gaming Team are here to build an amazing community of people who support our charity. Come join our charity streams on Twitch to watch games, have fun, and learn more about who we are and what we do.

Latest innovation updates

White dog lying on its side next to a person holding a red first aid kit. Follow this link to visit the dog first aid page.

Dog First Aid Workshop

Join our Dog First Aid Workshop with live Q&A and equip yourself with essential skills to respond emergencies confidently. Plus, you'll get a Royal Canin dog first aid kit mailed directly to your door.

Graphic showing a golden retriever puppy smiling against a blue background. There is a contactless debit card symbol with an arrow pointing to the puppy's nose. Blue text reads 'Boop the Snoot - tap the nose to donate and receive a special thank you!'

Boop the Snoot

We are testing contactless donations with a twist! When you tap to donate to Guide Dogs, you are rewarded with a thank you video that includes guide dogs of all ages, plus a message from people you’re helping to support.

Screenshot of two Guide Dogs volunteers hosting a gaming livestream on Twitch. One is wearing yellow dog ears. Follow this link to visit the Guide Dogs Twitch channel.

Charity streams

The Guide Dogs Gaming Team are here to build an amazing community of people who support our charity. Come join our charity streams on Twitch to watch games, have fun, and learn more about who we are and what we do.

Join us in making a difference

Whether you're an individual, corporation, or charity partner, your support fuels innovation. By working together, we can break down barriers and create brighter futures for those with sight loss.

Partner with us

Explore how your business can help fund life-changing initiatives through collaborative innovation. If you're interested, email our friendly team at fundraising.innovation@guidedogs.org.uk.

Illustration of a guide dog owner and guide dog in harness walking along together.

We are leaders in change

We believe in creative problem-solving, collaboration, and a data-driven approach to maximise the potential of every pound raised. Our projects span digital platforms, corporate partnerships, and community-led initiatives, each designed to drive growth while keeping our mission at the core.

Together, we’re shaping the future of fundraising for Guide Dogs. Let’s innovate and make a lasting impact.

Contact us

Do you have a question that's not answered here?
Contact a member of our friendly team on fundraising.innovation@guidedogs.org.uk

Guide Dogs is a working name of The Guide Dogs for the Blind Association.
Registered Office: Hillfields, Burghfield Common, Reading, Berkshire RG7 3YG. A company limited by guarantee registered in England and Wales (291646) and a charity registered in England and Wales (209617), Scotland (SC038979) and Isle of Man (1334).