German Shepherd sitting in front of a majestic highlands landscape.

Guide Dogs Innovation Hub

German Shepherd sitting in front of a majestic highlands landscape.

Guide Dogs Innovation Hub

German Shepherd sitting in front of a majestic highlands landscape.

Guide Dogs
Innovation Hub

Transforming lives through innovation

Transforming lives through innovation

At Guide Dogs, our Fundraising Innovation Team is dedicated to exploring creative solutions that enhance our ability to transform lives.


The challenge we face

We are operating in a fast-changing world. Every day 250 people in the UK are told they're losing their sight, and the cost of delivering our services has increased in recent years. We need to be able to evolve and adapt if we are to continue to deliver the most effective support for those living with sight loss.


Our commitment to innovation

Fundraising Innovation play a key role in finding new ways of raising funds, so Guide Dogs can continue to help more people with sight loss to live their life to the fullest. From delivering training and wellbeing advice to pet dog owners, to hosting gaming and streaming events, our team unlocks new ways to expand our community of supporters.


Read on to find out how you can help fund our vital services and enable us to improve more lives every year.

Transforming lives through innovation


At Guide Dogs, our Fundraising Innovation Team is dedicated to exploring creative solutions that enhance our ability to transform lives.


The challenge we face

We are operating in a fast-changing world. Every day 250 people in the UK are told they're losing their sight, and the cost of delivering our services has increased in recent years. We need to be able to evolve and adapt if we are to continue to deliver the most effective support for those living with sight loss.


Our commitment to innovation

Fundraising Innovation play a key role in finding new ways of raising funds, so Guide Dogs can continue to help more people with sight loss to live their life to the fullest. From delivering training and wellbeing advice to pet dog owners, to hosting gaming and streaming events, our team unlocks new ways to expand our community of supporters.


Read on to find out how you can help fund our vital services and enable us to improve more lives every year.

Latest innovation updates

Two pairs of hands exchanging a Guide Dogs cap for a gaming controller.

Trade Up Challenge

Step up your skills, test your creativity, and make a real difference! Join the brand new Guide Dogs Trade Up Challenge, where your sharp negotiating skills and savvy bartering can help change lives.

Graphic showing a golden retriever puppy smiling against a blue background. There is a contactless debit card symbol with an arrow pointing to the puppy's nose. Blue text reads 'Boop the Snoot - tap the nose to donate and receive a special thank you!'

Boop the Snoot

We are testing contactless donations with a twist! When you tap to donate to Guide Dogs, you are rewarded with a thank you video that includes guide dogs of all ages, plus a message from people you’re helping to support.

We are leaders in change

We believe in creative problem-solving, collaboration, and a data-driven approach to maximise the potential of every pound raised. Our projects span digital platforms, corporate partnerships, and community-led initiatives, each designed to drive growth while keeping our mission at the core.


Together, we’re shaping the future of fundraising for Guide Dogs. Let’s innovate and make a lasting impact.

Contact us

Do you have a question that's not answered here?
Contact a member of our friendly team on fundraising.innovation@guidedogs.org.uk

© The Guide Dogs for the Blind Association 2025

Guide Dogs is a working name of The Guide Dogs for the Blind Association.
Registered Office: Hillfields, Burghfield Common, Reading, Berkshire RG7 3YG. A company limited by guarantee registered in England and Wales (291646) and a charity registered in England and Wales (209617),  Scotland (SC038979) and Isle of Man (1334).

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